Visual magick is a craft I've been developing for many years. This is not just about the aesthetic; it's a craft I take very seriously. Having worked as a Brand Designer within mystical and magical spaces for many years now, I know the power of visual symbols to permeate the subconscious. I have experienced their effects firsthand and also watch the reactions of my clients' audiences when they share visual magick we have created together. The effects of well-crafted graphic symbols is palpable.